Page 141 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to drive digital transformation an…
The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports
Federations, featured a detailed presentation by the Ministry on the Sportifai platform. The session

underscored the importance of involving Federations in achieving digital transformation as a critical
component of developing the national sports ecosystem. It outlined the platform’s objectives and its role in
providing sports entities with effective and comprehensive capabilities, while positioning the platform as a

center of excellence for unifying efforts and driving innovation across disciplines.

The second session, attended by technical and administrative staff from the Sports Federations, focused on
priority projects within the Ministry’s digital transformation strategy, foremost among them, the ‘Talent
Identification Platform’. This platform is designed to track athletes’ development from early stages through to
professional and Olympic levels using a unified digital record. This approach enhances the creation of a

reliable national database and supports talent development through strengthened partnerships between
government institutions and Federations. The Ministry also emphasized the importance of collaboration

between the technical departments of Federations and the platform to activate these initiatives and ensure
their long-term success.

The Digital Transformation and Sports Innovation Platform was first introduced in March 2025 through a
cooperation agreement between the Ministry and the UAE National Olympic Committee (UAE NOC),
witnessed by H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE NOC and

H.E. Dr. Ahmad Belhoul Al Falasi.

The platform will operate through strategic partnerships with key sports entities to support the objectives of

the National Sports Strategy 2031. These partnerships include:

The National Olympic Committee, to ensure alignment with Olympic standards.

The UAE Committee for Elite Sports, to enhance the development of competitive sports and improve
athlete performance.

The UAE Committee for Talent and National Sports Support, to establish pathways for identifying and
nurturing athletic talent.

Additionally, the platform will be supported by various Ministry of Sports committees, Federations, clubs, and

academies at both the grassroots and professional levels. Private sector institutions and technology
companies will also play a vital role by contributing innovative digital solutions and advancing sports data

analytics.

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