Page 146 - MOS PR REPORT - MAY 2025

Ministry Of Sports Unveils Sportifai To Enhance

Governance And Support National Sports Strategy

2031

By OneArabia

Published: Thursday, May 15, 2025, 15:46 [GST]

The Ministry of Sports has unveiled the Sportifai digital platform, aiming to revolutionise sports
governance in the UAE. This initiative is set to enhance athlete development and align with the
National Sports Strategy 2031. The launch occurred during a workshop titled 'Driving Digital
Transformation in the UAE Sports Sector,' attended by sports federation leaders, technicians, and
administrators.
Dr. Ahmad Belhoul Al Falasi, Minister of Sports, highlighted Sportifai as a significant advancement
for UAE sports. It offers a comprehensive digital ecosystem that boosts operational efficiency and
encourages innovation. By leveraging AI and data analytics, it facilitates early athlete identification
and development.

Sportifai simplifies service access for sports federations under the Zero Government Bureaucracy
programme, enhancing performance and smart governance. Dr. Al Falasi noted its role in
integrating national sports organisations, providing real-time data for evidence-based decisions.
This aligns with the broader digital transformation goals of the National Sports Strategy 2031.

https://www.onearabia.me/business/ministry-of-sports-launches-sportifai-governance-support-
national-sports-strategy-2031-011-109657.html