Page 150 - MOS PR REPORT - MAY 2025

5/16/25, 11:03 AM Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to drive digital transformation an…
and competitive aspects, contributing to improved athletic performance of teams and players, and enhancing the
mechanisms for talent identification and sustainability within the sports sector,” H.E. added.

The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports Federations,

featured a detailed presentation by the Ministry on the Sportifai platform. The session underscored the importance of
involving Federations in achieving digital transformation as a critical component of developing the national sports

ecosystem. It outlined the platform’s objectives and its role in providing sports entities with effective and comprehensive
capabilities, while positioning the platform as a center of excellence for unifying efforts and driving innovation across

disciplines.

The second session, attended by technical and administrative staff from the Sports Federations, focused on priority
projects within the Ministry’s digital transformation strategy, foremost among them, the ‘Talent Identification Platform’.

This platform is designed to track athletes’ development from early stages through to professional and Olympic levels
using a unified digital record. This approach enhances the creation of a reliable national database and supports talent
development through strengthened partnerships between government institutions and Federations. The Ministry also

emphasized the importance of collaboration between the technical departments of Federations and the platform to
activate these initiatives and ensure their long-term success.

The Digital Transformation and Sports Innovation Platform was first introduced in March 2025 through a cooperation

agreement between the Ministry and the UAE National Olympic Committee (UAE NOC), witnessed by H.H. Sheikh
Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE NOC and H.E. Dr. Ahmad Belhoul Al Falasi.

The platform will operate through strategic partnerships with key sports entities to support the objectives of the National

Sports Strategy 2031. These partnerships include:

The National Olympic Committee, to ensure alignment with Olympic standards.
The UAE Committee for Elite Sports, to enhance the development of competitive sports and improve athlete

performance.
The UAE Committee for Talent and National Sports Support, to establish pathways for identifying and nurturing
athletic talent.

Additionally, the platform will be supported by various Ministry of Sports committees, Federations, clubs, and

academies at both the grassroots and professional levels. Private sector institutions and technology companies will also
play a vital role by contributing innovative digital solutions and advancing sports data analytics.

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