Page 149 - MOS PR REPORT - MAY 2025

5/16/25, 11:03 AM Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to drive digital transformation an…
During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and
Competitiveness, unveiled the platform’s brand identity and its official name: “Sportifai”.

Sportifai aims to bring about a qualitative leap in the development of the national sports sector by establishing a

specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports. This entity will lead the digital
transformation journey by adopting artificial intelligence applications to support athletes, sports federations, and clubs.

H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap forward for the UAE sports

sector. It provides a comprehensive digital ecosystem to enhance operational efficiency and foster innovation. By
harnessing AI and data analytics, the platform enables early identification and development of athletes.

H.E. added: “Sportifai simplifies access to services for sports Federations in line with the Zero Government

Bureaucracy programme, further supporting performance improvement and smart governance.”

H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration across national sports
organizations, providing real-time access to accurate data that supports evidence-based decision-making. He highlighted

the platform’s role as a foundational element of the broader digital transformation of the UAE’s sports sector, in
alignment with the National Sports Strategy 2031.

H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is designed as a
technological partner for use across all Federations and Sports clubs, through developing an integrated digital

infrastructure including advanced systems for athlete data management, modern talent identification solutions, and
performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and data governance

capabilities and support entrepreneurship and innovation through the development of startups in sports technology. Also,
H.E. urged federations to leverage this innovative ecosystem and collaborate to enhance the transformation, aligning

with national goals.

H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders for their active
engagement in the workshop. He emphasized the importance of continued collaboration among sports entities to ensure

the successful implementation of the digital transformation strategy.

H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a comprehensive development journey for our
national sports community built on the latest technologies using the most advanced available digital tools for
performance analysis, readiness assessment, and support for decision-making within sports Federations.”

“It stands as one of the most important mechanisms to empower these Federations by alleviating administrative burdens
and providing accurate, analyzable data. This allows officials and specialists within the Federations to focus on technical

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