Page 144 - MOS PR REPORT - MAY 2025

5/16/25, 11:02 AM Ministry Of Sports Launches 'Sportifai' Platform As Foundation Of New AI-Driven National Framework To Drive Digital Transformati…
developing an integrated digital infrastructure including advanced systems for athlete data
management, modern talent identification solutions, and performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and
data governance capabilities and support entrepreneurship and innovation through the
development of startups in sports technology. Also, H.E. urged federations to leverage this
innovative ecosystem and collaborate to enhance the transformation, aligning with national
goals.

H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders
for their active engagement in the workshop. He emphasized the importance of continued
collaboration among sports entities to ensure the successful implementation of the digital
transformation strategy.

H.E. Sheikh Suhail said,“The launch of Sportifai marks the beginning of a comprehensive
development journey for our national sports community built on the latest technologies using
the most advanced available digital tools for performance analysis, readiness assessment,
and support for decision-making within sports Federations.”

“It stands as one of the most important mechanisms to empower these Federations by
alleviating administrative burdens and providing accurate, analyzable data. This allows
officials and specialists within the Federations to focus on technical and competitive aspects,
contributing to improved athletic performance of teams and players, and enhancing the
mechanisms for talent identification and sustainability within the sports sector,” H.E. added.

The workshop was divided into two sessions. The first session, dedicated to the presidents
of Sports Federations, featured a detailed presentation by the Ministry on the Sportifai
platform. The session underscored the importance of involving Federations in achieving
digital transformation as a critical component of developing the national sports ecosystem. It
outlined the platform's objectives and its role in providing sports entities with effective and
comprehensive capabilities, while positioning the platform as a center of excellence for
unifying efforts and driving innovation across disciplines.

The second session, attended by technical and administrative staff from the Sports
Federations, focused on priority projects within the Ministry's digital transformation strategy,
foremost among them, the 'Talent Identification Platform'. This platform is designed to track
athletes' development from early stages through to professional and Olympic levels using a
unified digital record. This approach enhances the creation of a reliable national database
and supports talent development through strengthened partnerships between government
institutions and Federations. The Ministry also emphasized the importance of collaboration
between the technical departments of Federations and the platform to activate these
initiatives and ensure their long-term success.

The Digital Transformation and Sports Innovation Platform was first introduced in March
2025 through a cooperation agreement between the Ministry and the UAE National Olympic
Committee (UAE NOC), witnessed by H.H. Sheikh Mansoor bin Mohammed bin Rashid Al
Maktoum, President of the UAE NOC and H.E. Dr. Ahmad Belhoul Al Falasi.

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