Page 143 - MOS PR REPORT - MAY 2025

5/16/25, 11:02 AM Ministry Of Sports Launches 'Sportifai' Platform As Foundation Of New AI-Driven National Framework To Drive Digital Transformati…
The Ministry of Sports hosted leaders from UAE Sports Federations at the 'Driving Digital
Transformation in the UAE Sports Sector' workshop to introduce them on using the new
Sportifai platform.
Sportifai offers an integrated suite of digital services powered by AI and advanced
technologies, enabling various stakeholders in the sports ecosystem to collaborate under
a unified talent development vision.
The workshop emphasized the importance of strategic collaborations with national and
private sports institutions to enhance governance and support elite and emerging athlete
development.

UAE,May 2025- The UAE Ministry of Sports today introduced Sportifai digital platform that
will provide the foundation of a fully integrated and interconnected system for enhancing
sports Governance and identifying, supporting and developing athletes across the country
and accelerating efforts to realize the goals of National Sports Strategy 2031.

The launch was marked by a workshop for leaders of national Sports Federations titled
'Driving Digital Transformation in the UAE Sports Sector', aimed at equipping Federation
leaders and technical staff with the knowledge to effectively use Sportifai to benefit athletes
and align with national goals.

During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for
Sports Development and Competitiveness, unveiled the platform's brand identity and its
official name:“Sportifai”.

Sportifai aims to bring about a qualitative leap in the development of the national sports
sector by establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi,
Minister of Sports. This entity will lead the digital transformation journey by adopting artificial
intelligence applications to support athletes, sports federations, and clubs.

H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap
forward for the UAE sports sector. It provides a comprehensive digital ecosystem to enhance
operational efficiency and foster innovation. By harnessing AI and data analytics, the
platform enables early identification and development of athletes.

H.E. added:“Sportifai simplifies access to services for sports Federations in line with the
Zero Government Bureaucracy programme, further supporting performance improvement
and smart governance.”

H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration
across national sports organizations, providing real-time access to accurate data that
supports evidence-based decision-making. He highlighted the platform's role as a
foundational element of the broader digital transformation of the UAE's sports sector, in
alignment with the National Sports Strategy 2031.

H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said:“Sportifai is
designed as a technological partner for use across all Federations and Sports clubs, through

https://menafn.com/1109555858/Ministry-Of-Sports-Launches-Sportifai-Platform-As-Foundation-Of-New-AI-Driven-National-Framework-To-Drive-Digit… 2/4