Page 134 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Latest News
sports sector. It provides a comprehensive digital ecosystem to enhance operational efficiency and foster
innovation. By harnessing AI and data analytics, the platform enables early identification and development of

athletes.
H.E. added: “Sportifai simplifies access to services for sports Federations in line with the Zero Government

Bureaucracy programme, further supporting performance improvement and smart governance.”
H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration across national

sports organizations, providing real-time access to accurate data that supports evidence-based decision-
making. He highlighted the platform’s role as a foundational element of the broader digital transformation of

the UAE’s sports sector, in alignment with the National Sports Strategy 2031.
H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is designed as a
technological partner for use across all Federations and Sports clubs, through developing an integrated

digital infrastructure including advanced systems for athlete data management, modern talent identification
solutions, and performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and data
governance capabilities and support entrepreneurship and innovation through the development of startups in
sports technology. Also, H.E. urged federations to leverage this innovative ecosystem and collaborate to

enhance the transformation, aligning with national goals.
H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders for their active

engagement in the workshop. He emphasized the importance of continued collaboration among sports
entities to ensure the successful implementation of the digital transformation strategy.

H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a comprehensive development
journey for our national sports community built on the latest technologies using the most advanced available

digital tools for performance analysis, readiness assessment, and support for decision-making within sports
Federations.”
“It stands as one of the most important mechanisms to empower these Federations by alleviating

administrative burdens and providing accurate, analyzable data. This allows officials and specialists within
the Federations to focus on technical and competitive aspects, contributing to improved athletic performance

of teams and players, and enhancing the mechanisms for talent identification and sustainability within the
sports sector,” H.E. added.

The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports
Federations, featured a detailed presentation by the Ministry on the Sportifai platform. The session

underscored the importance of involving Federations in achieving digital transformation as a critical
component of developing the national sports ecosystem. It outlined the platform’s objectives and its role in
providing sports entities with effective and comprehensive capabilities, while positioning the platform as a

center of excellence for unifying efforts and driving innovation across disciplines.
The second session, attended by technical and administrative staff from the Sports Federations, focused on

priority projects within the Ministry’s digital transformation strategy, foremost among them, the ‘Talent

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