Page 129 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM UAE launches Sportifai platform to drive digital transformation - Emirati Times

Image Supplied | Cropped by ET

Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a

major leap forward for the UAE sports sector. It provides a comprehensive

digital ecosystem to enhance operational efficiency and foster innovation.

By harnessing AI and data analytics, the platform enables early

identification and development of athletes.

Dr. Al Falasi added that, “Sportifai simplifies access to services for sports

Federations in line with the Zero Government Bureaucracy program, further

supporting performance improvement and smart governance.”

Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless

integration across national sports organizations, providing real-time access

to accurate data that supports evidence-based decision-making. He

highlighted the platform’s role as a foundational element of the broader

digital transformation of the UAE’s sports sector, in alignment with the

National Sports Strategy 2031.

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