Page 24 - BRIDGESTONE PR REPORT - OCTOBER 2025

10/10/25, 1:52 PM Industry experts highlight the UAE's pivotal role in sustainable mobility during Automechanika Dubai networking event - Middle Ea…

She said: “I like to say we are no longer talking about the aftermarket, and are in fact talking about the

after future – a future where every component is designed with its second life in mind. Every service is
data-driven and delivered with precision, and every kilometre leaves a smaller footprint than the one
before. In the past, the aftermarket existed to sustain the journey. Today we are the journey. How we

maintain, repurpose, and innovate will determine the lifespan of vehicles, as well as the sustainability of
our cities.

“With the combined efforts of operators, innovators, policy makers, and strategic partners, we have the
chance to shape the industry for the future.”

A strong lineup of sessions addressed a range of topics, including a panel on ‘The Connected Aftermarket
– Telematics, Data, and Digital Innovation,’ moderated by Subhashree Ramarathnam of Frost & Sullivan.
Speakers, including Mohamed Yagoub Mastoor of Ruptela, Vijay Gummadi of Autorox, and Maneesha
Bhatnagar of LeasePlan Emirates, examined how telematics, data, and digital innovation are redefining

the aftermarket and the need for a connected ecosystem to enhance trust and efficiency.

“The primary challenge we are facing, from a repair shop perspective, is a highly fragmented ecosystem –

repair shops not connected to suppliers, car owners, insurance companies, and fleet operators,”
said Gummadi.

“Due to this lack of a connected ecosystem and its fragmented nature, the primary issue is trust – car

owners don’t trust repair shops in the independent aftermarket. We have to enhance the trust by bringing
connectivity to all the main players,” he added.

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