Page 251 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

2/21/25, 2:11 PM Fujairah Crown Prince briefed on outcome of World's Coolest Winter campaign
enhancing their global competitiveness.

During the meeting, the Crown Prince of Fujairah reviewed the outcomes of the

fifth season of the World's Coolest Winter campaign, launched under the theme

'Green Tourism'.

The campaign was organised in collaboration with the Ministry of Economy, the

National Agricultural Centre, and local tourism authorities across the UAE.

The discussions highlighted the campaign's achievements, particularly its role in

promoting the UAE's natural landscapes, diverse environments, and tourism

landmarks to support domestic tourism, boost the national economy, and solidify

the country's position as a global travel destination.

Fujairah Crown Prince emphasised the significance of strategic national projects

that contribute to achieving the UAE's vision of sustainable tourism development,
raising awareness about eco-friendly practices, and fostering a tourism ecosystem

that integrates individuals and institutions in sustainability efforts.

He also reaffirmed the commitment of the Government of Fujairah, under the

directives of H.H. Sheikh Hamad bin Mohammed Al Sharqi, Supreme Council

Member and Ruler of Fujairah, to coordinated efforts and multi-stakeholder

collaboration to support the UAE's tourism investment strategy and drive

comprehensive national development across all sectors.

The Minister of Economy extended thanks and appreciation for the Crown Prince of

Fujairah for his warm welcome and support for tourism development projects in

Fujairah.

The meeting was attended by several officials.

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