Page 254 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

Fujairah Crown Prince briefed on outcome of World's Coolest Winter campaign

Story by HH / KN

• 2w • 2 min read

Council, along with his accompanying delegation, at the Emiri Diwan.

ّ
ةلمح تاجرخُم ىلع علطيو يّ رملا قوط نب اللهدبع لبقتسي ةريجفلا دهع يلو© Provided by Emirates News Agency
(WAM)
The Crown Prince of Fujairah welcomed Bin Touq and commended the efforts of the Ministry of
Economy in strengthening the tourism and economic sectors and enhancing their global
competitiveness.

During the meeting, the Crown Prince of Fujairah reviewed the outcomes of the fifth season of the
World's Coolest Winter campaign, launched under the theme ‘Green Tourism’.
The campaign was organised in collaboration with the Ministry of Economy, the National
Agricultural Centre, and local tourism authorities across the UAE.

The discussions highlighted the campaign’s achievements, particularly its role in promoting the
UAE’s natural landscapes, diverse environments, and tourism landmarks to support domestic
tourism, boost the national economy, and solidify the country’s position as a global travel
destination.

Fujairah Crown Prince emphasised the significance of strategic national projects that contribute to
achieving the UAE’s vision of sustainable tourism development, raising awareness about eco-

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