Page 252 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

Fujairah Crown Prince Discusses Achievements Of

World's Coolest Winter Campaign For Sustainable

Tourism

By OneArabia

Published: Thursday, February 6, 2025, 20:22 [GST]

H.H. Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, recently
met with Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism
Council, at the Emiri Diwan. The meeting included discussions on enhancing tourism and
economic sectors in the UAE.

The Crown Prince praised the Ministry of Economy's efforts to boost these sectors and improve
their global competitiveness. He also reviewed the outcomes of the fifth season of the World's
Coolest Winter campaign, themed ‘Green Tourism’. This initiative was organised with various local
tourism authorities and the National Agricultural Centre.

The campaign aimed to highlight the UAE’s natural beauty and diverse environments, promoting
domestic tourism and strengthening the national economy. It also sought to position the UAE as a
leading global travel destination by showcasing its unique landscapes and landmarks.

https://www.onearabia.me/business/fujairah-crown-prince-worlds-coolest-winter-campaign-
outcomes-011-97435.html