Page 413 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

2/18/25, 3:52 PM 900 million people targeted by the “The Most Beautiful Winter in the World” campaign in 4 sessions - Khaleejion 24

900 million people targeted by the

“The Most Beautiful Winter in the

World” campaign in 4 sessions

2 weeks ago 3 minutes read

The campaign of the most beautiful winter in the world revealed that it has succeeded in reaching
approximately 900 million people around the world during its first four sessions, in order to enhance
the state’s position tourist, and supports the national tourism strategy 2031, which aims to attract 100

billion dirhams as additional tourism investments for the tourism sector, and reach 40 A million hotel
guests, raising the contribution of the tourism sector to the GDP to 450 billion dirhams in 2031, with an
annual increase of 27 billion dirhams.

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