Page 414 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

2/18/25, 3:52 PM 900 million people targeted by the “The Most Beautiful Winter in the World” campaign in 4 sessions - Khaleejion 24

The Director of Governmental Communication at the Ministry of Economy, Fatima Abdel Rahman, said

that the campaign of the most beautiful winter in the world in its fifth session is held in cooperation
between the Ministry of Economy and the National Agricultural Center, under the slogan “Green
Tourism”, within the initiatives of the National Program “Azza Emirates”, which was launched by His

Highness Sheikh Muhammad Bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of
Dubai (may God bless him), with the aim of continuing the legacy of the late Sheikh Zayed bin Sultan
Al Nahyan, “may God rest his soul”, and his will in afforestation, preparation and reconstruction of the

UAE land with agriculture.

She added to “Emirates Today”: “The campaign seeks to introduce the world to the diversity of

environments in the country, the magic of its nature and the occasion of its atmosphere and regions
for various types of tourism, especially green tourism, and the campaign focuses on introducing the
world with the achievements of the UAE in its environmental programs and spreading agriculture and

green patch.”

UAE is a main tourist destination

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