Page 54 - UAE Ministry of Culture PR REPORT - SEPTEMBER 2025

Ministry of Culture launches ‘Path of Creativity’ Programme to train, employ Emiratis in
cultural, creative industries

• Saturday, September 20, 2025 7:37 PM
• 2 minutes Reading

ABU DHABI, 20th September, 2025 (WAM) – The Ministry of Culture - in collaboration with the
Emirati Talent Competitiveness Council (Nafis), the General Women’s Union (GWU), and UAE Media
Council - is set to launch ‘Path of Creativity’ programme, aimed at supporting citizens seeking
employment in the cultural and creative industries. The programme will be hosted at the Maqam
Council in Al Ain City on 25 September 2025, bringing together federal and local entities as well as
private sector companies.

The initiative is designed to connect Emirati creatives with job opportunities that align with their
skills and expertise, ensuring their talents are fully utilised while strengthening the contribution of
the cultural and creative industries to the nation’s economy. By establishing direct communication
channels between creatives and private sector institutions, the program seeks to streamline the
employment process and foster collaborations across various creative fields.

Additionally, the programme aims to develop the professional skills of creatives by providing
specialised training and qualification programs that help them adapt to different work

https://www.wam.ae/en/article/blsy8h2-ministry-culture-launches-%E2%80%98path-
creativity%E2%80%99