Page 41 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:13 PM Khalifa Fund’s ASATEER supported project wins ‘Emirati Traditional Crafts’ Award
Mohammed Rashed AlSuwaidi, founder of ASATEER, expressed his immense pride in receiving this
recognition, attributing the project’s success to the steadfast support provided by KFED. He stated: “This
recognition inspires us to further strengthen our footprint in the local market and explore new growth
opportunities, whether through strategic collaborations or financial partnerships.”

AlSuwaidi added: “Our products are deeply rooted in Emirati heritage, inspired by the legacy of the
UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan. We are committed to sharing our
culture, both its authenticity and modern evolution, with the world through premium craftsmanship. Our
participation in several prominent events, including the 2023 UN Climate Change Conference (COP28),

has further fortified our commitment to sustainable, eco-friendly production. Ultimately, we aim to be
pioneers in locally sourced Emirati-made design.”

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, remarked: “We are proud to
see ASATEER’s achievement and the growth of other homegrown ventures. This reflects the dynamic
nature of the UAE’s entrepreneurial ecosystem. Supporting startups and fostering innovation is central

to our mission. Therefore, we remain steadfast in our commitment to empowering such projects, which
serve as catalysts for Abu Dhabi’s sustainable economic growth.”

The ‘Make in the Emirates’ forum serves as a crucial platform that unites start-ups, investors, and
innovators, with the goal of promoting local manufacturing and enhancing innovation, in line with the

UAE’s vision for economic growth through entrepreneurial projects and endeavours. The ‘Make in the
Emirates’ Awards, one of the key initiatives of the Ministry of Industry and Advanced Technology,
recognise excellence and innovation in the industrial sector. These awards celebrate the creative minds
and visionaries who aim to shape the future of industry in the UAE and beyond with their bold and

ambitious vision. The awards also support the UAE’s transformation into a global hub for manufacturing
and innovation and offer a platform for participants to showcase their innovations, achievements,
success stories, and contributions to the advancement of the country’s industrial sector.

About Khalifa Fund for Enterprise Development:

The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government. Its

mission is to nurture the culture of entrepreneurship, promote innovation, and offer support for small and
medium-sized enterprises (SMEs) within the UAE through a balanced ecosystem.

Founded in 2007 in accordance with Law No. 14 of 2005 and its amendments, the Fund was established
to align with the vision of the late His Highness Sheikh Khalifa Bin Zayed Al Nahyan, former President of
the United Arab Emirates.

To learn more about the Khalifa Fund for Enterprise Development, please visit: www.khalifafund.ae

About ASATEER:

https://www.zawya.com/en/press-release/companies-news/khalifa-funds-asateer-supported-project-wins-emirati-traditional-crafts-award-xit9dv8f 2/3