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5/23/25, 1:13 PM Khalifa Fund’s ASATEER supported project wins ‘Emirati Traditional Crafts’ Award | Gulf Time
Khalifa Fund’s ASATEER supported

project wins ‘Emirati Traditional

Crafts’ Award

Abu Dhabi(News Desk):: – The ASATEER project, supported by the Khalifa Fund for Enterprise
Development (KFED), has been awarded the ‘Emirati Traditional Crafts’ at the fourth edition of
the ‘Make it in the Emirates’ Forum, recognising its innovative contributions and significant role in
advancing the UAE’s entrepreneurial and creative landscape.
The judging panel at this prestigious forum, which is recognised as the UAE’s premier industrial
gathering that congregates entrepreneurs and innovators across diverse sectors, commended the
project for its cultural resonance, originality, and potential to enhance the UAE’s local economy while
contributing to the advancement of the design industry.
Mohammed Rashed AlSuwaidi, founder of ASATEER, expressed his immense pride in receiving
this recognition, attributing the project’s success to the steadfast support provided by KFED. He
stated: “This recognition inspires us to further strengthen our footprint in the local market and explore
new growth opportunities, whether through strategic collaborations or financial
partnerships.”AlSuwaidi added: “Our products are deeply rooted in Emirati heritage, inspired by the
legacy of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan. We are committed to
sharing our culture, both its authenticity and modern evolution, with the world through premium
craftsmanship. Our participation in several prominent events, including the 2023 UN Climate Change
Conference (COP28), has further fortified our commitment to sustainable, eco-friendly production.
Ultimately, we aim to be pioneers in locally sourced Emirati-made design.”

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, remarked: “We are
proud to see ASATEER’s achievement and the growth of other homegrown ventures. This reflects the
dynamic nature of the UAE’s entrepreneurial ecosystem. Supporting startups and fostering innovation
is central to our mission. Therefore, we remain steadfast in our commitment to empowering such
projects, which serve as catalysts for Abu Dhabi’s sustainable economic growth.”

The ‘Make in the Emirates’ forum serves as a crucial platform that unites start-ups, investors,and
innovators, with the goal of promoting local manufacturing and enhancing innovation, in line with the
UAE’s vision for economic growth through entrepreneurial projects and endeavours. The ‘Make in the
Emirates’ Awards, one of the key initiatives of the Ministry of Industry and Advanced Technology,
recognise excellence and innovation in the industrial sector.
These awards celebrate the creative minds and visionaries who aim to shape the future of industry in
the UAE and beyond with their bold and ambitious vision. The awards also support the UAE’s
transformation into a global hub for manufacturing and innovation and offer a platform for participants
to showcase their innovations, achievements, success stories, and contributions to the advancement
of the country’s industrial sector. -Ends-

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