Page 49 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:13 PM Latest News

At ‘Make it in the Emirates’: Khalifa Fund’s

ASATEER supported project wins ‘Emirati

Traditional Crafts’ Award

23/05/2025

Abu Dhabi, 22 May 2025 – The ASATEER project, supported by the Khalifa Fund for Enterprise Development

(KFED), has been awarded the ‘Emirati Traditional Crafts’ at the fourth edition of the ‘Make it in the Emirates’
Forum, recognising its innovative contributions and significant role in advancing the UAE’s entrepreneurial
and creative landscape.

The judging panel at this prestigious forum, which is recognised as the UAE’s premier industrial gathering
that congregates entrepreneurs and innovators across diverse sectors, commended the project for its cultural

resonance, originality, and potential to enhance the UAE’s local economy while contributing to the
advancement of the design industry.

Mohammed Rashed AlSuwaidi, founder of ASATEER, expressed his immense pride in receiving this
recognition, attributing the project’s success to the steadfast support provided by KFED. He stated: “This

recognition inspires us to further strengthen our footprint in the local market and explore new growth
opportunities, whether through strategic collaborations or financial partnerships.”
AlSuwaidi added: “Our products are deeply rooted in Emirati heritage, inspired by the legacy of the UAE’s

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