Page 54 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:13 PM At ‘Make it in the Emirates’: Khalifa Fund’s ASATEER supported project wins ‘Emirati Traditional Crafts’ Award | Web Release
further strengthen our footprint in the local market and explore new growth opportunities, whether through strategic
collaborations or financial partnerships.”

AlSuwaidi added: “Our products are deeply rooted in Emirati heritage, inspired by the legacy of the UAE’s founding

father, the late Sheikh Zayed bin Sultan Al Nahyan. We are committed to sharing our culture, both its authenticity and
modern evolution, with the world through premium craftsmanship. Our participation in several prominent events,

including the 2023 UN Climate Change Conference (COP28), has further fortified our commitment to sustainable, eco-
friendly production. Ultimately, we aim to be pioneers in locally sourced Emirati-made design.”

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, remarked: “We are proud to see

ASATEER’s achievement and the growth of other homegrown ventures. This reflects the dynamic nature of the UAE’s
entrepreneurial ecosystem. Supporting startups and fostering innovation is central to our mission. Therefore, we remain

steadfast in our commitment to empowering such projects, which serve as catalysts for Abu Dhabi’s sustainable
economic growth.”

The ‘Make in the Emirates’ forum serves as a crucial platform that unites start-ups, investors, and innovators, with the
goal of promoting local manufacturing and enhancing innovation, in line with the UAE’s vision for economic growth

through entrepreneurial projects and endeavours. The ‘Make in the Emirates’ Awards, one of the key initiatives of the
Ministry of Industry and Advanced Technology, recognise excellence and innovation in the industrial sector. These

awards celebrate the creative minds and visionaries who aim to shape the future of industry in the UAE and beyond with
their bold and ambitious vision. The awards also support the UAE’s transformation into a global hub for manufacturing

and innovation and offer a platform for participants to showcase their innovations, achievements, success stories, and
contributions to the advancement of the country’s industrial sector.

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