Page 52 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:13 PM At 'Make It In The Emirates': Khalifa Fund's ASATEER Supported Project Wins 'Emirati Traditional Crafts' Award
local market and explore new growth opportunities, whether through strategic collaborations
or financial partnerships.” Finance management tools

AlSuwaidi added:“Our products are deeply rooted in Emirati heritage, inspired by the legacy
of the UAE's founding father, the late Sheikh Zayed bin Sultan Al Nahyan. We are committed
to sharing our culture, both its authenticity and modern evolution, with the world through
premium craftsmanship. Our participation in several prominent events, including the 2023
UN Climate Change Conference (COP28), has further fortified our commitment to
sustainable, eco-friendly production. Ultimately, we aim to be pioneers in locally sourced
Emirati-made design.”

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, remarked:“We are
proud to see ASATEER's achievement and the growth of other homegrown ventures. This
reflects the dynamic nature of the UAE's entrepreneurial ecosystem. Supporting startups and
fostering innovation is central to our mission. Therefore, we remain steadfast in our
commitment to empowering such projects, which serve as catalysts for Abu Dhabi's
sustainable economic growth.”

The 'Make in the Emirates' forum serves as a crucial platform that unites start-ups, investors,
and innovators, with the goal of promoting local manufacturing and enhancing innovation, in
line with the UAE's vision for economic growth through entrepreneurial projects and
endeavours. The 'Make in the Emirates' Awards, one of the key initiatives of the Ministry of
Industry and Advanced Technology, recognise excellence and innovation in the industrial
sector. These awards celebrate the creative minds and visionaries who aim to shape the
future of industry in the UAE and beyond with their bold and ambitious vision. The awards
also support the UAE's transformation into a global hub for manufacturing and innovation
and offer a platform for participants to showcase their innovations, achievements, success
stories, and contributions to the advancement of the country's industrial sector.

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