Page 48 - KHALIFA FUND PR REPORT MAY 2025

5/23/25, 1:13 PM At ‘Make it in the Emirates’: Khalifa Fund’s ASATEER supported project wins ‘Emirati Traditional Crafts’ Award - Middle East Busine…
AlSuwaidi added: “Our products are deeply rooted in Emirati heritage, inspired by the legacy of
the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan. We are committed to

sharing our culture, both its authenticity and modern evolution, with the world through
premium craftsmanship. Our participation in several prominent events, including the 2023 UN

Climate Change Conference (COP28), has further fortified our commitment to sustainable, eco-
friendly production. Ultimately, we aim to be pioneers in locally sourced Emirati-made design.”

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, remarked: “We are

proud to see ASATEER’s achievement and the growth of other homegrown ventures. This
reflects the dynamic nature of the UAE’s entrepreneurial ecosystem. Supporting startups and
fostering innovation is central to our mission. Therefore, we remain steadfast in our

commitment to empowering such projects, which serve as catalysts for Abu Dhabi’s sustainable
economic growth.”

The ‘Make in the Emirates’ forum serves as a crucial platform that unites start-ups, investors,

and innovators, with the goal of promoting local manufacturing and enhancing innovation, in
line with the UAE’s vision for economic growth through entrepreneurial projects and

endeavours. The ‘Make in the Emirates’ Awards, one of the key initiatives of the Ministry of
Industry and Advanced Technology, recognise excellence and innovation in the industrial sector.
These awards celebrate the creative minds and visionaries who aim to shape the future of

industry in the UAE and beyond with their bold and ambitious vision. The awards also support
the UAE’s transformation into a global hub for manufacturing and innovation and offer a

platform for participants to showcase their innovations, achievements, success stories, and
contributions to the advancement of the country’s industrial sector.

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