Page 133 - MOE ENGLISH PR REPORT - MARCH 2025

Shaikha Al Nowais recognises the importance of fostering a culture of collaboration and innovation
while empowering women's leadership in the tourism sector. She also remains committed to
empowering young Emiratis by actively guiding these professionals and supporting initiatives that
provide training and job opportunities in the hospitality sector. As women now represent
approximately 20 per cent of the total workforce at Rotana, the Group prioritises inclusivity through
education, training, and workplace policies that enable all employees to thrive. Regarding young
women embarking on their professional journeys, Shaikha Al Nowais highlights the significance of
continuous learning, curiosity, and confidence in raising questions. As an Emirati woman in a
leadership role, she is proud of her contributions to shaping the future of the industry.

Shaikha Al Nowais graduated from Zayed University with a Bachelor of Science in Business
Administration- Major in Finance, in 2006. Over the past five years, she has received numerous
awards and brand medals, including Best Hotel Brand in the Middle East at the Business Traveller
Middle East Awards for 2021, 2022 and 2024; Best Business Hotel Chain in the Middle East at the
Business Traveller UK Awards in 2022, 2023 and 2024; and Forbes Middle East: Top 100 Sustainable
Companies in the Middle East – Sustainability Leaders 2023.

https://en.aletihad.ae/news/uae/4561068/uae-s-shaikha-al-nowais-to-run-for-un-tourism-
secretary-gene