Page 135 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:22 PM UAE’s Shaikha Al Nowais to run for UN Tourism Secretary-General
of the United Nations World Tourism Organization (UN Tourism) for the
2026-2029 term.

This nomination underscores the UAE’s commitment to advancing global

tourism sustainability and reflects its influential role in the sector. The
country’s remarkable tourism growth, resilience, and continuous support

for UN Tourism initiatives further reinforce its leadership on the
international stage.

Abdulla bin Touq Al Marri, UAE Minister of Economy and Chairman of the

Emirates Tourism Council, reaffirmed the country’s commitment to global

tourism sustainability and cooperation.

Al Marri highlighted its strong ties with UN Tourism and re-election to the
Executive Council for 2025-2029, emphasizing the UAE’s growing influence.

He added that Shaikha Al Nowais’s nomination as UN Tourism Secretary-
General reflects the UAE’s leadership in promoting tourism growth and

sustainability.

A trailblazing Emirati leader

Shaikha Al Nowais is the first Emirati woman to run for this prestigious role.
Shaikha holds key managerial and academic positions that shape the

tourism and hospitality industry and has been instrumental in leading

impactful tourism initiatives both in the UAE and internationally.

If elected, she would become the first woman from the region to hold this
position, marking a historic milestone for Emirati women in global

leadership.

With over 15 years of experience, Shaikha has played a pivotal role in
shaping the future of the tourism and hospitality sector, driving innovation,

sustainability, and workforce development.

As the first female board member of the Dubai Hotel Group under the

Dubai Chamber of Commerce, she has been actively involved in advancing
industry policies and fostering public-private collaboration.

Sheikha is also a member of the Global Hospitality Asset Managers

Association (HAMA) MEA Chapter, reflecting her expertise in hospitality
investment strategies and asset management.

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