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3/28/25, 1:23 PM Sheikha Nasser Al Nowais Nominated for UN Tourism Secretary-General Post
A Historic Nomination For Emirati Women
In response to her nomination, Sheikha Nasser Al Nowais stated:
"My nomination by the UAE to run for this position is reflective of the importance our country places on
empowering Emirati women in leadership roles. It emphasizes the UAE’s efforts in promoting joint
action to enhance the growth and sustainability of the global tourism sector."
If successful, she will spearhead global tourism policies, drive sustainable tourism initiatives, and
strengthen international collaboration in the industry.
Who Is Sheikha Nasser Al Nowais?
Sheikha Nasser Al Nowais has an extensive background in hospitality, tourism, and business
leadership, holding several key positions, including:
Corporate Vice President – Owners’ Relationship Management at Rotana Hotel Management
Corporation PJSC
First female board member of the Dubai Hotel Group under the Dubai Chamber of Commerce
Member of the Global Hospitality Asset Managers Association (HAMA) MEA Chapter
Chair of the Abu Dhabi Chamber’s Tourism Working Group
Board of Trustees member of the Abu Dhabi Hospitality Academy – Les Roches
Member of the Hospitality Advisory Committee
Sheikha Nasser earned her Bachelor of Science in Business Administration – Major in
Finance from Zayed University in 2006.
UAE’s Role In Global Tourism Leadership
The UAE has been at the forefront of sustainable tourism development and international cooperation.
Her nomination further solidifies the nation’s role in shaping the future of global tourism policies and
promoting inclusive, responsible, and innovative travel practices worldwide.
The election for the UNWTO Secretary-General position will take place in 2026, with global tourism
leaders casting their votes to determine the next leader of the organization.
https://www.dayofdubai.com/news/sheikha-nasser-al-nowais-nominated-for-un-tourism-secretary-general-post 2/2
