Page 148 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:23 PM UAE’s Shaikha Al Nowais to run for UN Tourism Secretary-General position - ESG Mena
Her Excellency explained: “The tourism industry is at a crossroads, with the world facing unprecedented global challenges,
notably climate change, the accelerating impact of technology and changing geopolitical dynamics. These challenges call for

resilient, forward-looking leadership and diverse and collaborative solutions that can redefine the future of sustainable and
responsible tourism.”

“My goal is to build on successful tourism models and expand them across regions such as Europe, the Middle East and
Africa (EMEA), Asia and Latin America to promote sustainable and inclusive growth and strengthen the global tourism

ecosystem,” she said.

Innovative strategic vision to enable economic growth and sustainability of

tourism

H.E. Shaikha Al Nowais’s vision to strengthen the competitiveness and sustainability of the global tourism sector is built on
the following six key pillars:

Sustainable and responsible tourism growth: Reinforcing tourism’s role as a

transformative economic force by leveraging it to support economic

development, create job opportunities across various tourism fields, expand

business growth of tourism companies, connect cultures, and preserve

national reserves and cultural heritage.

Digital transformation and smart tourism: Integrating advanced

technologies, such as artificial intelligence (AI) and blockchain, into

emerging tourism markets, while also developing smart infrastructure to

offer exceptional and unique travel experiences, globally. The efforts aim to

enhance tourism destinations based on global best practices.

Economic inclusion and continuity empowerment: Creating more job

opportunities and resources to enable the active participation of women,

youth and diverse social groups in the tourism sector. This strategy ensures

comprehensive and balanced tourism growth.

Education and capacity building: Developing the skills and expertise of

professionals in the tourism sector is essential for ensuring the sector’s

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