Page 149 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:23 PM UAE’s Shaikha Al Nowais to run for UN Tourism Secretary-General position - ESG Mena
continued growth and prosperity, particularly in light of the ongoing

advancements. Strengthening collaboration with key entities to establish a

comprehensive ecosystem for training programs plays a crucial role in

building a brighter future for tourism.

Resilience and crisis management: Strengthening the tourism sector’s

ability to adapt to future global challenges, developing sustainable tourism

products and fostering a culture of preserving environmental and natural

resources.

Collaboration as driver of success: Tourism thrives by forging partnerships

between governments, businesses and local communities. By fostering

collocation, a more resilient and sustainable tourism sector can be

developed both regionally and globally.

Enhancing the culture of innovation and empowering Emirati youth

H.E. Shaikha Al Nowais recognizes the importance of fostering a culture of collaboration and innovation while empowering
women’s leadership in the tourism sector. H.E. also remains committed to empowering young Emiratis by actively guiding
these professionals and supporting initiatives that provide training and job opportunities in the hospitality sector. As women

now represent approximately 20 per cent of the total workforce at Rotana, the Group prioritizes inclusivity through education,
training, and workplace policies that enable all employees to thrive. Regarding young women embarking on their

professional journeys, H.E. Shaikha Al Nowais highlights the significance of continuous learning, curiosity, and confidence in
raising questions. As an Emirati woman in a leadership role, she is proud of her contributions to shaping the future of the
industry.

H.E. Shaikha Al Nowais graduated from Zayed University with a Bachelor of Science in Business Administration- Major in
Finance, in 2006. Over the past five years, H.E. has received numerous awards and brand medals, including Best Hotel

Brand in the Middle East at the Business Traveller Middle East Awards for 2021, 2022 and 2024; Best Business Hotel Chain
in the Middle East at the Business Traveller UK Awards in 2022, 2023 and 2024; and Forbes Middle East: Top 100
Sustainable Companies in the Middle East – Sustainability Leaders 2023.

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