Page 164 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:25 PM UAE's Shaikha Al Nowais to run for UN Tourism Secretary-General position

He added: "The nomination of the UAE's Shaikha Al Nowais for the position of UN

Tourism Secretary-General underscores the reputation enjoyed by the UAE in

tourism field and its important and effective role in promoting the growth and

sustainability of the global tourism sector. Moreover, it highlights the extraordinary

experience gained by the country in this field over the past years."

Shaikha Al Nowais is the first Emirati woman to run for this position. She currently

holds many important managerial and academic positions that influence the tourism

and hospitality industry. She has played an active and vital role in leading tourism

initiatives within the UAE and internationally. If elected, Shaikha Al Nowais will

become the first woman from the region to assume the leading position at UN

Tourism. It will be the latest in a series of achievements accomplished by the

country globally, reflecting Emirati women's leadership and strong presence in

international forums.

With a distinguished career spanning over 15 years, Shaikha Al Nowais's

nomination reflects the widespread recognition she holds within the global tourism
and hospitality industry. She has played a pivotal role in shaping the future of the

sector, driving innovation, sustainability, and workforce development. As the first
female board member of the Dubai Hotel Group under the Dubai Chamber of

Commerce, she has been instrumental in advancing industry policies and fostering
public-private collaboration. In addition, her role as a member of the Global

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