Page 167 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:25 PM UAE's Shaikha Al Nowais to run for UN Tourism Secretary-General position
Economic inclusion and continuity empowerment: Creating more job opportunities

and resources to enable the active participation of women, youth and diverse social

groups in the tourism sector. This strategy ensures comprehensive and balanced

tourism growth.

Education and capacity building: Developing the skills and expertise of

professionals in the tourism sector is essential for ensuring the sector's continued

growth and prosperity, particularly in light of the ongoing advancements.

Strengthening collaboration with key entities to establish a comprehensive

ecosystem for training programs plays a crucial role in building a brighter future for

tourism.

Resilience and crisis management: Strengthening the tourism sector's ability to

adapt to future global challenges, developing sustainable tourism products and

fostering a culture of preserving environmental and natural resources.

Collaboration as driver of success: Tourism thrives by forging partnerships between

governments, businesses and local communities. By fostering collocation, a more

resilient and sustainable tourism sector can be developed both regionally and

globally.

Shaikha Al Nowais recognises the importance of fostering a culture of collaboration
and innovation while empowering women's leadership in the tourism sector. She

also remains committed to empowering young Emiratis by actively guiding these
professionals and supporting initiatives that provide training and job opportunities

in the hospitality sector. As women now represent approximately 20 per cent of the
total workforce at Rotana, the Group prioritises inclusivity through education,

training, and workplace policies that enable all employees to thrive. Regarding
young women embarking on their professional journeys, Shaikha Al Nowais

highlights the significance of continuous learning, curiosity, and confidence in

https://www.bignewsnetwork.com/news/278120467/uae-shaikha-al-nowais-to-run-for-un-tourism-secretary-general-position 6/7