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3/28/25, 1:25 PM UAE’s Shaikha Al Nowais To Run For UN Tourism Secretary-General Position - UrduPoint

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For instance, Rotana manages 114 hotels in 49 cities across 23 countries around

the world. We strive to implement innovative visions and policies, given the
sector’s role as a driver of economic prosperity while prioritising sustainability and

competitiveness,” Shaikha Al Nowais added.

She explained: “The tourism industry is at a crossroads, with the world facing
unprecedented global challenges, notably climate change, the accelerating impact

of technology and changing geopolitical dynamics. These challenges call for

resilient, forward-looking leadership and diverse and collaborative solutions that

can redefine the future of sustainable and responsible tourism.”

“My goal is to build on successful tourism models and expand them across regions
such as Europe, the middle East and Africa (EMEA), Asia and Latin America to

promote sustainable and inclusive growth and strengthen the global tourism

ecosystem,” she said.

Al Nowais’s vision to strengthen the competitiveness and sustainability of the

global tourism sector is built on the following six key pillars:

• Sustainable and responsible tourism growth: Reinforcing tourism's role as a

transformative economic force by leveraging it to support economic development,

create job opportunities across various tourism fields, expand business growth of
tourism companies, connect cultures, and preserve national reserves and cultural

heritage.

• Digital transformation and smart tourism: Integrating advanced technologies,

such as artificial intelligence (AI) and blockchain, into emerging tourism markets,

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