Page 173 - MOE ENGLISH PR REPORT - MARCH 2025

3/28/25, 1:25 PM UAE’s Shaikha Al Nowais To Run For UN Tourism Secretary-General Position - UrduPoint
while also developing smart infrastructure to offer exceptional and

unique travel experiences, globally. The efforts aim to enhance tourism

destinations based on global best practices.

• Economic inclusion and continuity empowerment: Creating

more job opportunities and resources to enable the active participation of women,

youth and diverse social groups in the tourism sector. This strategy ensures
comprehensive and balanced tourism growth.

• Education and capacity building: Developing the skills and expertise of

professionals in the tourism sector is essential for ensuring the sector's continued

growth and prosperity, particularly in light of the ongoing advancements.

Strengthening collaboration with key entities to establish a comprehensive
ecosystem for training programs plays a crucial role in building a brighter future for

tourism.

• Resilience and crisis management: Strengthening the tourism sector's ability to
adapt to future global challenges, developing sustainable tourism products and

fostering a culture of preserving environmental and natural resources.

• Collaboration as driver of success: Tourism thrives by forging partnerships

between governments, businesses and local communities. By fostering

collocation, a more resilient and sustainable tourism sector can be developed both
regionally and globally.

Shaikha Al Nowais recognises the importance of fostering a culture of

collaboration and innovation while empowering women's leadership in the tourism
sector. She also remains committed to empowering young Emiratis by actively

guiding these professionals and supporting initiatives that provide training

and job opportunities in the hospitality sector. As women now represent

approximately 20 per cent of the total workforce at Rotana, the Group prioritises

inclusivity through education, training, and workplace policies that
enable all employees to thrive. Regarding young women embarking on their

professional journeys, Shaikha Al Nowais highlights the significance of continuous

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