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3/28/25, 1:25 PM UAE’s Shaikha Al Nowais To Run For UN Tourism Secretary-General Position - UrduPoint
outstanding role in various tourism fields; its remarkable growth in the sector and

resilience in the face of challenges; and its continued support for the initiatives and

projects launched by UN Tourism.

Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates

Tourism Council, said: “The UAE continues to consolidate its outstanding position

in the global tourism landscape, strengthening regional and global cooperation for
sustainable and inclusive tourism development. It enjoys close and strategic

relationships with UN Tourism, driving joint efforts and strategies that support

innovative and pioneering tourism initiatives and projects, especially as the UAE’s

was re-elected to the UN Tourism Executive Council for the term 2025-2029.”

He added: “The nomination of the UAE’s Shaikha Al Nowais for the position
of UN Tourism Secretary-General underscores the reputation enjoyed by

the UAE in tourism field and its important and effective role in promoting the

growth and sustainability of the global tourism sector. Moreover, it highlights the

extraordinary experience gained by the country in this field over the past years.”

Shaikha Al Nowais is the first Emirati woman to run for this position. She currently

holds many important managerial and academic positions that influence the

tourism and hospitality industry. She has played an active and vital role in leading

tourism initiatives within the UAE and internationally. If elected, Shaikha Al Nowais
will become the first woman from the region to assume the leading position

at UN Tourism. It will be the latest in a series of achievements accomplished by

the country globally, reflecting Emirati women's leadership and strong presence in

international forums.

With a distinguished career spanning over 15 years, Shaikha Al Nowais’s

nomination reflects the widespread recognition she holds within the global tourism

and hospitality industry. She has played a pivotal role in shaping the future of the

sector, driving innovation, sustainability, and workforce development. As the first

female board member of the Dubai Hotel Group under
the Dubai Chamber of Commerce, she has been instrumental in

advancing industry policies and fostering public-private collaboration. In addition,

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