Page 166 - MOE ENGLISH PR REPORT - MARCH 2025
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3/28/25, 1:25 PM UAE's Shaikha Al Nowais to run for UN Tourism Secretary-General position
promoting intercultural connectivity. For instance, Rotana manages 114 hotels in 49
cities across 23 countries around the world. We strive to implement innovative
visions and policies, given the sector's role as a driver of economic prosperity while
prioritising sustainability and competitiveness," Shaikha Al Nowais added.
She explained: "The tourism industry is at a crossroads, with the world facing
unprecedented global challenges, notably climate change, the accelerating impact of
technology and changing geopolitical dynamics. These challenges call for resilient,
forward-looking leadership and diverse and collaborative solutions that can redefine
the future of sustainable and responsible tourism."
"My goal is to build on successful tourism models and expand them across regions
such as Europe, the Middle East and Africa (EMEA), Asia and Latin America to
promote sustainable and inclusive growth and strengthen the global tourism
ecosystem," she said.
Al Nowais's vision to strengthen the competitiveness and sustainability of the
global tourism sector is built on the following six key pillars:
Sustainable and responsible tourism growth: Reinforcing tourism's role as a
transformative economic force by leveraging it to support economic development,
create job opportunities across various tourism fields, expand business growth of
tourism companies, connect cultures, and preserve national reserves and cultural
heritage.
Digital transformation and smart tourism: Integrating advanced technologies, such
as artificial intelligence (AI) and blockchain, into emerging tourism markets, while
also developing smart infrastructure to offer exceptional and unique travel
experiences, globally. The efforts aim to enhance tourism destinations based on
global best practices.
https://www.bignewsnetwork.com/news/278120467/uae-shaikha-al-nowais-to-run-for-un-tourism-secretary-general-position 5/7
