Page 53 - MAJRA PR REPORT - NOVEMBER 2024

11/13/24, 11:18 AM During a meeting chaired by Vice Chairman of Fund's Board of trustees National CSR Fund – MAJRA showcases its efforts in pro…
framework for social responsibility, consolidating its culture among individuals, institutions and companies and
promoting private sector involvement in social contributions, resulting in a visible impact on society. Through these
initiatives, we aim to develop innovative solutions that address the societal requirements and lead to ambitious
projects that promote sustainable development and help achieve national goals.”
The meeting witnessed the presence of representatives from various emirates in the country, including Ahmed
Khalifa Al Qubaisi, Director General of Abu Dhabi Chamber of Commerce and Industry, H.E. Ammar Rashid Al-Alili,
Managing Director of Umm Al Quwain Chamber of
Commerce and Industry, along with a number of officials and experts from the development, governance and
sustainability sectors.
Sarah Shaw, Director of MAJRA, emphasised the significance of the meeting as a vital opportunity to bolster
exchange of views and updated strategies. She added, “In a world surging with social challenges, this meeting
marks a strategic step towards boosting intellectual capabilities and implementing new policies that promote the
concept of social responsibility. We aim to highlight the significance of dialogue and cooperation among diverse
entities to form a comprehensive vision, encouraging companies foster sustainable development. Currently, social
responsibility is not only an institutional duty, but also a strategic need that makes significant contributions to create
a positive impact at both economic and social levels. Amid this, the meeting acts as a key milestone in fostering an
inclusive approach towards social responsibility, gaining new insights and updating strategies, keeping pace with
the current demands and accelerating transformations.”
Furthermore, the conclusion of the meeting witnessed the members of the Advisory Committee highlighting the
necessity to promote awareness campaigns focusing on social responsibility as a key driver in fostering a CSR
culture and consolidating sustainability practices in line with the UAE's strategic goals. It included conserving the
environment, promoting economic diversity, and supporting education. Attendees also emphasised the necessity to
implement effective strategies that improve positive engagement between companies and the community.
Additionally, they underscored the significance of developing operational techniques that contribute towards
attaining MAJRA’s strategic objectives in the future. These techniques require cooperation among all stakeholders
to ensure their seamless alignment with the current and future needs.

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