Page 55 - MAJRA PR REPORT - NOVEMBER 2024

11/13/24, 11:25 AM National CSR Fund – MAJRA showcases its efforts in promoting social responsibility and empowering sustainable practices in UAE

Commerce and Industry, along with a number of officials and experts from the development,

governance and sustainability sectors.
Sarah Shaw, Director of MAJRA, emphasised the significance of the meeting as a vital

opportunity to bolster exchange of views and updated strategies. She added, “In a world
surging with social challenges, this meeting marks a strategic step towards boosting

intellectual capabilities and implementing new policies that promote the concept of social
responsibility. We aim to highlight the significance of dialogue and cooperation among diverse

entities to form a comprehensive vision, encouraging companies foster sustainable
development. Currently, social responsibility is not only an institutional duty, but also a
strategic need that makes significant contributions to create a positive impact at both

economic and social levels. Amid this, the meeting acts as a key milestone in fostering an
inclusive approach towards social responsibility, gaining new insights and updating strategies,

keeping pace with the current demands and accelerating transformations.”
Furthermore, the conclusion of the meeting witnessed the members of the Advisory

Committee highlighting the necessity to promote awareness campaigns focusing on social
responsibility as a key driver in fostering a CSR culture and consolidating sustainability

practices in line with the UAE's strategic goals. It included conserving the environment,
promoting economic diversity, and supporting education. Attendees also emphasised the

necessity to implement effective strategies that improve positive engagement between
companies and the community. Additionally, they underscored the significance of developing

operational techniques that contribute towards attaining MAJRA’s strategic objectives in the
future. These techniques require cooperation among all stakeholders to ensure their
seamless alignment with the current and future needs.

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