Page 202 - 7X PR REPORT OCTOBER 2024

10/14/24, 3:36 PM 7X launches 'Wayn' digital P.O. box
decide to receive any shipment at a physical address of their choice — whether at one of Emirates Post's
nationwide branches, authorised pick-up and drop-off points, at home or the office if users have
subscribed to the MyHome Package service.

Through a unified digital mailbox, Wayn provides an automated archiving and categorisation system

which allows users to manage formal documents and invoices securely and efficiently thereby reducing
the challenges users face in archiving emails. The platform also enables users to store and sort
essential files and documents, making it easier to send and receive documents at any time.

The launch of Wayn was announced during a press conference held in Abu Dhabi, attended by Badr Al-
Olama, Chairman of 7X; Dr. Mohammed Hamad Al-Kuwaiti, Chairman of the UAE Cybersecurity
Council; Mohammad Al Zarooni, TDRA Deputy Director-General for the Information and Digital
Government Sector; and Abdulla Mohammed Alashram, Group CEO of 7X, along with other officials.

During the event in Abu Dhabi, 7X also signed a strategic partnership with TDRA to facilitate the

exchange of information and allow customer authentication for accessing Wayn to go through the
Secure National Digital Identity (UAE Pass). 7X also signed a strategic partnership agreement with the
UAE Cybersecurity Council to enhance digital security, build trust in digital services, and protect users

from phishing and online fraud. The UAE Cybersecurity Council officially accredited Wayn as a “Secure
Digital Communication Channel”, recognising 7X’s commitment to developing secure digital solutions
that can transform global postal services.

Commenting on the launch, Al Olama said, "The launch of Wayn reinforces our commitment to the
national digital transformation agenda. Wayn is our contribution to shaping the future of postal services

and provide pioneering solutions that meet the needs of digital natives and e-commerce platform users
securely and efficiently."

According to Dr. Al-Kuwaiti, the UAE's communication industry is making significant strides with the
launch of 7X’s cutting-edge digital platform Wayn. Congratulating the achievement, he underlined that it

represents a major advancement in digital postal services and reiterated the country's commitment to
embracing the latest technologies and smart solutions.

He stated, "More than just a digital postal service, Wayn is a comprehensive security system that utilises
the latest identity verification and encryption technologies. The platform further guarantees the safety of
transactions and shields user data from cyber threats by integrating with the UAE Pass.”

Dr. Al Kuwaiti also emphasised the importance of public-private sector collaboration in strengthening

cybersecurity. He confirmed that accrediting Wayn as a secure digital communication channel
contributes to building a safe and reliable digital environment, supporting the nation’s overall digital
transformation goals.

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