Page 92 - MOE ENGLISH PR REPORT - AUGUST 2024

Ministry of Economy reviews regulatory

legislation for telemarketing companies in UAE

• Friday, August 30, 2024 10:14 AM

• 6 minutes Reading

DUBAI, 30th August, 2024 (WAM) -- The Ministry of Economy (MoEc) held a media briefing to
explain the UAE's efforts in regulating the telephone marketing of products and services in the
country. The session presented an overview of Cabinet Resolution No.56 of 2024, which
focuses on the regulation of telephone marketing, and Cabinet Resolution No.57 of 2024, which
outlines the violations and administrative penalties for actions that breach the provisions laid out
in Decision No.56.

The decision of administrative violations and penalties identifies 18 types of administrative
violations and penalties that range in value from AED10,000 to 150,000 depending on the type
and nature of the violation.

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution
No. 56 of 2024 for licensed companies in the country when making marketing telephone calls,
the most notable of which are:
• Obtaining prior approval for the conduct of marketing activity from the competent authority.
• Providing comprehensive training to the company's marketers on professional ethics of
conduct when making marketing calls with the consumer, which includes the basic principles of
using a "do not contact register" (DNCR).
• Using local telephone numbers issued by licensed telecommunications companies in the
country. These numbers must be registered under the licensed company in the country.

https://www.wam.ae/en/article/143d7h5-ministry-economy-reviews-regulatory-legislation