Page 93 - MOE ENGLISH PR REPORT - AUGUST 2024

• Finding a channel of communication for consumers interested in receiving marketing
information, and marketing contact should only be made with these consumers.
• Not contacting consumers whose numbers are registered in DNCR.
• Maintaining the record of all marketing telephone calls made, in accordance with the form
prepared by the competent authority, to ensure that the minimum data and information on
marketing activities carried out through telephone marketing are provided and are not destroyed
until after the expiration of the period specified by the competent authority.
• Recording of marketing phone calls, with the need to notify the consumer of such registration
at the start of the call.
• Companies' adherence to the Code of Professional Conduct, in accordance with the model
prepared by the competent authority in the event that they consider the issuance of this Code, in
order to ensure minimum ethical practices in carrying out telemarketing activities.
• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.
• The Company’s commitment to define its identity its identity and the purpose of communication
at the beginning of the marketing phone call.
• Disclosure of the source of telephone numbers and consumer data if requested by the
competent authorities.
• Not using unregistered or owned numbers of the licensed company in the country when
making marketing telephone calls.
The cabinet resolution regulates the mechanisms for the operation of companies whose
products and services are marketed by telephone in the country by establishing several
regulations that marketers must follow, namely:
• Do not use any marketing means that constitute unjustified pressure on the consumer to
persuade him/her to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.
• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he
does not reply to the call or terminate the call more than once a day, up to a maximum of twice a
week.
• Automated communication systems are possibly used to market, publicize and promote
products or services provided by the company, in accordance with the provisions of this
resolution.
• Consumers must be asked whether they want to complete the phone call before starting
marketing, publicity and promoting the product or service provided.

The Cabinet Resolution No.56 of 2024, which pertains to the regulation of marketing through
telephone calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry
of Economy will oversee the implementation of this decision and related ones, providing regular
updates to the Cabinet.

The Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of
managing the ‘Do Not Contact Register’ (DNCR) and will work closely with relevant
organizations to establish guidelines and mechanisms, share data, and enhance public
awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for
the services of banks, establishments, other financial institutions, insurance companies and
related occupations in the country.

https://www.wam.ae/en/article/143d7h5-ministry-economy-reviews-regulatory-legislation