Page 96 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organ…

Ministry of Economy and Telecommunications and Digital Government Regulatory Authority
review Regulatory Legislations in organizing operational mechanisms for telemarketing
compani

Abu Dhabi, 29 August 2024 - The Ministry of Economy (MoEc) held a media briefing to explain the UAE's efforts in regulating the telephone
marketing of products and services in the country. The session presented an overview of Cabinet Resolution No. 56 of 2024, which focuses on
the regulation of telephone marketing, and Cabinet Resolution No. 57 of 2024, which outlines the violations and administrative penalties for
actions that breach the provisions laid out in Decision No. 56.
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H.E. Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and Governance Sector at the Ministry of Economy,
confirmed that the UAE, following its wise leadership’s directives, remains committed to establishing a business environment that boasts
economic and social stability. These include fostering sound business practices, safeguarding consumer rights, and promoting a marketing
culture in line with best practices within the corporate sector.
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H.E. Safeya Al Safi said: “Improving the working environment for companies that market their products and services over the phone is integral
to supporting the UAE's commitment to safeguarding consumer rights and protecting their privacy. The Ministry of Economy prioritizes this
initiative to prevent bothersome marketing calls made to the public, ensure that companies follow the appropriate guidelines and timings for
promoting their products or services, and to minimize the number of unwanted marketing calls.”
In her speech, she said: “The two decisions represent a significant step in bolstering the Ministry's efforts to oversee and regulate telephone
marketing. The decisions aim to deter companies and individuals who contravene the rules and regulations set forth by them and facilitate the
sharing of information and statistics concerning unwanted marketing calls, in collaboration with the relevant government entities and local
authorities in the country.”
The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through telephone calls, has clearly outlined the
responsibilities of the relevant authorities. The Ministry of Economy will oversee the implementation of this decision and related ones, providing
regular updates to the Cabinet. The Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of managing the
‘Do Not Contact Register’ (DNCR) and will work closely with relevant organizations to establish guidelines and mechanisms, share data, and
enhance public awareness, as well as to supervise and regulate individuals.
The Central Bank of the UAE is concerned with all matters related to telephone marketing for the services of banks, establishments, other
financial institutions, insurance companies and related occupations in the country. On the other hand, the Securities and Commodities
Authority specializes in all matters related to marketing calls regarding securities and commodities trading services in the country. Licensing
authorities in the mainland and free zones are also responsible in their respective emirates, in all matters relating to the telephone marketing of
products or services in the country except those falling under the jurisdiction of the Central Bank and the Securities and Commodities Authority.
Companies' obligations when making marketing calls

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