Page 100 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM UAE announces telemarketing laws: $40,800 fines for cold call rulebreakers, what time can you be contacted, block advertisers - …
Strict guidelines point to fines of more than $40,000 for persistent callers, timelines when
calls can be made and the importance of “do not contact register” to help block unwanted

contact by phone.

UAE cold caller rules

The session presented an overview of Cabinet Resolution No. 56 of 2024, which focuses on

the regulation of telephone marketing, and Cabinet Resolution No. 57 of 2024, which
outlines the violations and administrative penalties for actions that breach the provisions

laid out in Decision No. 56.

Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and
Governance Sector at the Ministry of Economy, confirmed that the UAE remains committed

to establishing a business environment that boasts economic and social stability.

These include fostering sound business practices, safeguarding consumer rights, and

promoting a marketing culture in line with best practices within the corporate sector.

Safeya Al Safi said: “Improving the working environment for companies that market their
products and services over the phone is integral to supporting the UAE’s commitment to

safeguarding consumer rights and protecting their privacy.

“The Ministry of Economy prioritises this initiative to prevent bothersome marketing calls
made to the public, ensure that companies follow the appropriate guidelines and timings

for promoting their products or services, and to minimise the number of unwanted
marketing calls.

“The two decisions represent a significant step in bolstering the Ministry’s efforts to

oversee and regulate telephone marketing. The decisions aim to deter companies and
individuals who contravene the rules and regulations set forth by them and facilitate the

sharing of information and statistics concerning unwanted marketing calls, in collaboration
with the relevant government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing

through telephone calls, has clearly outlined the responsibilities of the relevant authorities.

The Ministry of Economy will oversee the implementation of this decision and related ones,

providing regular updates to the Cabinet.

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