Page 104 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM UAE announces telemarketing laws: $40,800 fines for cold call rulebreakers, what time can you be contacted, block advertisers - …

Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all

licensed companies in the country including those in free zones, which market products

and services through marketing phone calls or one of their employees.

The provisions will also apply to individuals, where natural persons are prohibited from
telemarketing of products or services provided in their name or on behalf of their clients,

via a fixed or mobile telephone number licensed by the licensed telecommunications
companies in the country.

Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA),

highlighted that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country
reflects the UAE government’s dedication to enacting legislation that protects the privacy

of community members and prevents business practices that may harm their interests.

She also explained that SCA will supervise promotional phone calls made by authorised
companies during direct marketing of their services or products.

Additionally, it will monitor the activities of companies that provide marketing services on

behalf of these authorised companies, ensuring their compliance with the regulations

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