Page 109 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:11 PM Ministry of Economy reviews regulatory legislation for telemarketing companies in UAE
The decision of administrative violations and penalties identifies 18 types of administrative violations
and penalties that range in value from AED10,000 to 150,000 depending on the type and nature of the
violation.

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of
2024 for licensed companies in the country when making marketing telephone calls, the most notable of
which are:

• Obtaining prior approval for the conduct of marketing activity from the competent authority.
• Providing comprehensive training to the company's marketers on professional ethics of conduct when
making marketing calls with the consumer, which includes the basic principles of using a "do not contact
register" (DNCR).
• Using local telephone numbers issued by licensed telecommunications companies in the country.

These numbers must be registered under the licensed company in the country.
• Finding a channel of communication for consumers interested in receiving marketing information, and
marketing contact should only be made with these consumers.

• Not contacting consumers whose numbers are registered in DNCR.
• Maintaining the record of all marketing telephone calls made, in accordance with the form prepared by
the competent authority, to ensure that the minimum data and information on marketing activities carried
out through telephone marketing are provided and are not destroyed until after the expiration of the
period specified by the competent authority.

• Recording of marketing phone calls, with the need to notify the consumer of such registration at the
start of the call.
• Companies' adherence to the Code of Professional Conduct, in accordance with the model prepared

by the competent authority in the event that they consider the issuance of this Code, in order to ensure
minimum ethical practices in carrying out telemarketing activities.
• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.
• The Company’s commitment to define its identity its identity and the purpose of communication at the
beginning of the marketing phone call.

• Disclosure of the source of telephone numbers and consumer data if requested by the competent
authorities.
• Not using unregistered or owned numbers of the licensed company in the country when making

marketing telephone calls.

The cabinet resolution regulates the mechanisms for the operation of companies whose products and
services are marketed by telephone in the country by establishing several regulations that marketers
must follow, namely:
• Do not use any marketing means that constitute unjustified pressure on the consumer to persuade

him/her to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.
• Making phone calls must be made between 9 am to 6 pm.

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