Page 110 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:11 PM Ministry of Economy reviews regulatory legislation for telemarketing companies in UAE
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does not
reply to the call or terminate the call more than once a day, up to a maximum of twice a week.
• Automated communication systems are possibly used to market, publicize and promote products or
services provided by the company, in accordance with the provisions of this resolution.

• Consumers must be asked whether they want to complete the phone call before starting marketing,
publicity and promoting the product or service provided.

The Cabinet Resolution No.56 of 2024, which pertains to the regulation of marketing through telephone
calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry of Economy will

oversee the implementation of this decision and related ones, providing regular updates to the Cabinet.

The Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of managing
the ‘Do Not Contact Register’ (DNCR) and will work closely with relevant organizations to establish
guidelines and mechanisms, share data, and enhance public awareness, as well as to supervise and
regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the
services of banks, establishments, other financial institutions, insurance companies and related
occupations in the country.

On the other hand, the Securities and Commodities Authority specialises in all matters related to

marketing calls regarding securities and commodities trading services in the country. Licensing
authorities in the mainland and free zones are also responsible in their respective emirates, in all matters
relating to the telephone marketing of products or services in the country except those falling under the
jurisdiction of the Central Bank and the Securities and Commodities Authority.

Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and Governance

Sector at the Ministry of Economy, confirmed that the UAE, following its wise leadership’s directives,
remains committed to establishing a business environment that boasts economic and social stability.
These include fostering sound business practices, safeguarding consumer rights, and promoting a
marketing culture in line with best practices within the corporate sector.

Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed companies in the
country including those in free zones, which market products and services through marketing phone
calls or one of their employees. The provisions will also apply to individuals, where natural persons are
prohibited from telemarketing of products or services provided in their name or on behalf of their clients,
via a fixed or mobile telephone number licensed by the licensed telecommunications companies in the

country.

Dr. Maryam Butti Al Suwaidi, CEO of SCA, highlighted that SCA will supervise promotional phone calls
made by authorised companies during direct marketing of their services or products. Additionally, it will
monitor the activities of companies that provide marketing services on behalf of these authorised

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