Page 106 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM UAE announces telemarketing laws: $40,800 fines for cold call rulebreakers, what time can you be contacted, block advertisers - …
“At TDRA, we have launched the “Do Not Call Register” initiative introduced as ‘DNCR’,
which empowers recipients with the right to opt out of receiving marketing calls from

specific sectors or all sectors”.

The decision of administrative violations and penalties identifies 18 types of administrative
violations and penalties that range in value from AED10 to AED150,000 ($40,800)

depending on the type and nature of the violation.

According to the resolution, TDRA may impose administrative violations and penalties and
financial fines on natural persons (individuals).

The resolution stipulates that any natural person who makes marketing phone calls for

products or services in his name or the name of his client through a number of a fixed or
mobile phone that is licensed in the name of such, will be subject to a fine of AED5,000

($1,360) and in addition to suspending all numbers of fixed or mobile phones that are
registered under the natural person’s name until the payment of the outstanding fine

amount.

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