Page 102 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM UAE announces telemarketing laws: $40,800 fines for cold call rulebreakers, what time can you be contacted, block advertisers - …
Obtaining prior approval for the conduct of marketing activity from the competent authority
Providing comprehensive training to the company’s marketers on professional ethics of conduct
when making marketing calls with the consumer, which includes the basic principles of using a “do

not contact register” (DNCR)
Using local telephone numbers issued by licensed telecommunications companies in the country.

These numbers must be registered under the licensed company in the country
Finding a channel of communication for consumers interested in receiving marketing information,
and marketing contact should only be made with these consumers

Not contacting consumers whose numbers are registered in DNCR
Maintaining the record of all marketing telephone calls made, in accordance with the form prepared

by the competent authority, to ensure that the minimum data and information on marketing
activities carried out through telephone marketing are provided and are not destroyed until after the
expiration of the period specified by the competent authority

Recording of marketing phone calls, with the need to notify the consumer of such registration at the
start of the call

Companies’ adherence to the Code of Professional Conduct, in accordance with the model prepared
by the competent authority in the event that they consider the issuance of this Code, in order to
ensure minimum ethical practices in carrying out telemarketing activities

Adhering to the deadlines for making telephone calls – from 9am to 6pm
The Company’s commitment to define its identity its identity and the purpose of communication at

the beginning of the marketing phone call
Disclosure of the source of telephone numbers and consumer data if requested by the competent
authorities

Not using unregistered or owned numbers of the licensed company in the country when making
marketing telephone calls

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