Page 103 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 12:35 PM UAE announces telemarketing laws: $40,800 fines for cold call rulebreakers, what time can you be contacted, block advertisers - …

The cabinet resolution regulates the mechanisms for the operation of companies whose

products and services are marketed by telephone in the country by establishing several

regulations that marketers must follow, namely:

Do not use any marketing means that constitute unjustified pressure on the consumer to persuade
him/her to buy the product or service offered
Refrain from deception and misleading calls when marketing the product or service

Making phone calls must be made between 9am to 6pm
Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does

not reply to the call or terminate the call more than once a day, up to a maximum of twice a week
Automated communication systems are possibly used to market, publicise and promote products or
services provided by the company, in accordance with the provisions of this resolution

Consumers must be asked whether they want to complete the phone call before starting marketing,
publicity and promoting the product or service provided

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