Page 111 - MOE ENGLISH PR REPORT

Page 111 - MOE ENGLISH PR REPORT - AUGUST 2024

P. 111

9/3/24, 1:11 PM Ministry of Economy reviews regulatory legislation for telemarketing companies in UAE
companies, ensuring their compliance with the regulations outlined in the Cabinet Resolution through
various oversight methods. SCA will also establish a platform for the general public, including investors
and community members, to file complaints if they receive unsolicited marketing calls that violate the
regulations set by the Cabinet Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its
approval before marketing their own services or the services offered by their clients via telephone. This
measure aims to identify a list of approved companies authorised to engage in telemarketing and aid
SCA in monitoring their adherence to regulations and standards.

Eng. Mohammed Al Ramsi, Deputy Director-General of the Telecommunications Sector at TDRA, said,
“Cabinet Resolutions have been issued to establish clear boundaries and regulations for companies
engaged in telemarketing.

“At TDRA, we have launched the ‘Do Not Call Register’ initiative introduced as ‘DNCR’, which empowers
recipients with the right to opt out of receiving marketing calls from specific sectors or all sectors.

According to the resolution, TDRA may impose administrative violations and penalties and financial fines

on natural persons (individuals).

The resolution stipulates that any natural person who makes marketing phone calls for products or
services in his name or the name of his client through a number of a fixed or mobile phone that is
licensed in the name of such, will be subject to a fine of AED5,000 and in addition to suspending all

numbers of fixed or mobile phones that are registered under the natural person’s name until the payment
of the outstanding fine amount.

The penalty shall be increased to AED20,000, in addition to cutting all numbers of fixed or mobile phones
that are registered under the natural person’s name for three months in case such person commits the
same violation within 30 days from the date of signing of the first administrative penalty. It will become

AED50,000 and any service from the telecommunications companies that are licensed in the State will
be denied for 12 twelve months in case this person commits the same violation within the next 30 days.