Page 43 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024

6/5/24, 4:13 PM MoIAT, ECI, Sheraa to empower SMEs, entrepreneurs in industrial sector

The MoU was signed by Osama Amir Fadhel, Assistant Undersecretary of the Industry Accelerators

Sector at MoIAT; Najla Al Midfa, CEO Sheraa; and Raja Al Mazrouei, CEO of ECI.

The agreement aims to propel entrepreneurial growth in the region through a multifaceted approach
including strategic advisory, capacity-building initiatives, and market access. The agreement will pave
the way for startups to thrive in line with the National Strategy for Industry and Advanced Technology, by
tapping into a wealth of resources for growth and development.

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ECI will provide vital support in financial risk mitigation, funding access, and invaluable networking

opportunities on a global scale, further propelling entrepreneurial growth in the region.

Sheraa’s Centre of Excellence (CoE) for Advanced Manufacturing aims to provide startups with access
to critical resources such as mentoring, international market access, capacity building, and research
support. The CoE offers services ranging from knowledge-sharing to market access to financing,
empowering startups to thrive from the nascent stages to more established phases.

Fadhel commented, “The ministry aims to enhance the growth and competitiveness of the industrial
sector through developing enablers and incentives. We focus on creating investment opportunities that

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