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to market access to financing, the CoE empowers startups to thrive from the nascent stages to more established
phases.

Facilitating entrepreneurial growth in the region
The agreement aims to propel entrepreneurial growth in the region through a multifaceted approach including
strategic advisory, capacity-building initiatives, and market access. The agreement will pave the way for startups to
thrive in line with the National Strategy for Industry and Advanced Technology, by tapping into a wealth of
resources for growth and development. ECI will provide vital support in financial risk mitigation, funding access,
and invaluable networking opportunities on a global scale, further propelling entrepreneurial growth in the region.

Both entities will also facilitate 1-on-1 advisory sessions and workshops conducted by industry experts, where
startups will receive tailored guidance on various aspects of business operations. This personalised approach
ensures that startups are equipped with the necessary tools and knowledge to navigate the challenges of
entrepreneurship, ultimately enhancing their prospects for success and aligning their growth with the UAE’s
national agenda.

Fadhel, said: “The ministry, in line with the objectives of the National Strategy for Industry and Advanced
Technology, aims to enhance the growth and competitiveness of the industrial sector through developing enablers
and incentives. We focus on creating investment opportunities that support the growth of industrial companies
under the Make it in the Emirates initiative, especially for SMEs and entrepreneurs. We are confident that our
partnership with Sheraa and ECI will enhance the capabilities of entrepreneurs and startups and enable them to
grow and boost their competitiveness.”

He added: “Collaboration between the ministry and its strategic partners, such as ECI and Sheraa, is one way in
which the ministry empowers the UAE’s industrial sector, including its SMEs and entrepreneurs. This collaboration
will open new horizons for industrial projects and emerging companies. Through new enablers, it will support
exports to new markets around the world, providing the opportunity for emerging companies to participate in the
UAE’s economic and social development.”

Speaking on the evolution of the entrepreneurial landscape, especially regarding manufacturing and consumer
packaged goods, Najla Al Midfa stated, “Our Center of Excellence aims to enhance the advanced manufacturing and
CPG sectors within Sharjah and the UAE, by launching and scaling startups, instilling a culture of innovation, and
creating demand for high-skilled jobs. By collaborating with key strategic partners who are leaders in their
respective sectors, this MoU signing actively shows our collective drive towards excellence in entrepreneurship,
and the advantageous environment the UAE provides for businesses to grow and expand their markets.”

Raja Al Mazrouei, Chief Executive Officer of ECI, emphasised the significance of such strategic partnerships in
fostering an environment where startups can flourish, thereby contributing to the UAE’s economic goals. “We are
pleased to collaborate with the Sheraa and the MoIAT as it aligns with our commitment to providing innovative
credit solutions, facilitating easy access to finance, offering expert market insights, and nurturing strategic
collaborations. These efforts aim to bolster the reputation of Sharjah and UAE as a leading trade and investment
hub, both regionally and globally. Through such partnerships, ECI will continue to expand its capabilities and
outreach to strengthen national exports in line with our vision and mission of promoting sustainable non-oil trade
for the UAE’s economy,” Al Mazrouei added.

Make it in the Emirates Forum
The third edition of the Make it in the Emirates Forum in 2024 served as a major networking and knowledge-
sharing platform for the industrial community, facilitating valuable connections and insights on a global scale. This
highly anticipated event gathered key stakeholders including decision-makers, government and private sector
officials, experts, entrepreneurs, investors, and startups, with a core focus on highlighting investment prospects
within the local industrial sector.

During the forum, Abeer Al Amiri, Head of Partnership at Sheraa, formed part of the judging panel for the MITE
Startup competition, which will feature two tracks this year, Additive Manufacturing and Decarbonisation. This
involvement furthers Sheraa’s commitment to fostering innovation and sustainability, supporting startups with
pioneering ideas that can drive the green transition of industry and create a positive impact on society and the
environment.

https://sharjah24.ae/en/Articles/2024/05/31/ZZ16