Page 49 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024

MoIAT, ECI, Sheraa to empower SMEs,

entrepreneurs in industrial sector

Story by Rola AlGhoul / Esraa Esmail

• 2d • 2 min read

ABU DHABI, 31st May, 2024 (WAM) -- The Ministry of Industry and Advanced

Technology (MoIAT), Etihad Credit Insurance (ECI), and Sharjah Entrepreneurship
Centre (Sheraa) signed a Memorandum of Understanding (MoU) to provide

technical support, strategic consultation, and capacity building for entrepreneurs
and industrial SMEs to help them access local and international markets.

The MoU was signed by Osama Amir Fadhel, Assistant Undersecretary of the

Industry Accelerators Sector at MoIAT; Najla Al Midfa, CEO Sheraa; and Raja Al
Mazrouei, CEO of ECI.

The agreement aims to propel entrepreneurial growth in the region through a

multifaceted approach including strategic advisory, capacity-building initiatives,
and market access. The agreement will pave the way for startups to thrive in line
with the National Strategy for Industry and Advanced Technology, by tapping
into a wealth of resources for growth and development.

ECI will provide vital support in financial risk mitigation, funding access, and
invaluable networking opportunities on a global scale, further propelling
entrepreneurial growth in the region.

Sheraa’s Centre of Excellence (CoE) for Advanced Manufacturing aims to provide
startups with access to critical resources such as mentoring, international market
access, capacity building, and research support. The CoE offers services ranging
from knowledge-sharing to market access to financing, empowering startups to

thrive from the nascent stages to more established phases.

Fadhel commented, “The ministry aims to enhance the growth and
competitiveness of the industrial sector through developing enablers and

https://www.msn.com/en-ae/news/other/moiat-eci-sheraa-to-empower-smes-entrepreneurs-in-
industrial-sector/ar-BB1nnZ5F