Page 45 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024

MoIAT, ECI, Sheraa to empower

SMEs, entrepreneurs in ind.

sector

May 31, 2024 / 7:14 PM

Sharjah 24: In the presence of His Excellency Dr Sultan bin Ahmed Al Jaber, Minister of Industry
and Advanced Technology; and Her Excellency Sarah Bint Yousif Al Amiri, Minister of State for
Public Education and Advanced Technology; a Memorandum of Understanding (MoU) was
signed between the Ministry of Industry and Advanced Technology (MoIAT) Etihad Credit
Insurance (ECI), and Sharjah Entrepreneurship Center (Sheraa).
The MoU aims to provide technical support, strategic consultation, and capacity building for entrepreneurs and
industrial SMEs to help them access local and international markets.

The MoU was officially signed by Osama Amir Fadhel, Assistant Undersecretary of the Industry Accelerators Sector
at MoIAT; Najla Al Midfa, CEO Sheraa; and Raja Al Mazrouei, CEO of ECI; during the third edition of Make it in the
Emirates (MIITE) Forum which took place from May 27-28, 2024 at the Abu Dhabi Energy Center, organised by
MoIAT in collaboration with the Abu Dhabi Department of Economic Development (ADDED) and ADNOC.

Encouraging innovation in the manufacturing industry
This strategic agreement represents part of a series of MoU signings for Sheraa’s Center of Excellence (CoE) for
Advanced Manufacturing & CPG which onboarded other partners such as Emirates Development Bank (EDB) and
Sharjah Chamber of Commerce and Industry (SCCI). As the first-of-its-kind in the UAE, this Center of Excellence
aims to advance the nation's vision for innovation in the manufacturing industry by incubating and enabling the
growth of advanced manufacturing startups while fostering an entrepreneurship culture in the country.

Providing startups with access to critical resources such as mentoring, international market access, capacity
building, and research support, the CoE nurtures a robust ecosystem that aligns with the UAE’s aspirations to be a
global leader in future technologies and industrial innovation. By offering services ranging from knowledge-sharing

https://sharjah24.ae/en/Articles/2024/05/31/ZZ16